Digital or traditional signage: which is best?

In this blog post, we’ll explore whether digital or printed signage is the most effective option for you. If you’re looking for printed or digital signage solutions in and around Luton, please don’t hesitate to contact the team at Treacle Factory.

Whether you work in retail, hospitality, or another section, getting your signage right can influence the way you attract customers. And in this screen-focused age, many businesses are transitioning to digital displays.

Why? Well, digital signage can offer some appealing benefits, including:

Digital signage allows you to update content quickly and easily. Changing your opening hours or sprucing up your logo? With digital signage, you don’t need to invest in a whole new design and spend money on printing. You can simply update your digital displays.

In a similar vein, you can use your digital signage to focus on certain messages. For example, perhaps you have a special deal on or want to promote your mid-season sale. With a digital sign, you can do so easily, then switch back to your ‘evergreen’ signage.

What’s more, digital signage can appeal to customers more than traditional printed signs. With its illuminated screen and changing images, a digital sign is an eye-catching way to grab the attention of passers-by.

Prospective customers are more likely to take action if they see an appealing and engaging digital sign that uses animation and has a level of interactivity.

When used effectively, digital signage can help businesses attract attention, drive sales, and improve customer satisfaction. However, printed signs are also an excellent marketing tool, and they can be the most suitable option in many situations.

Do you need an A-board sign to direct potential customers to your restaurant or shop? Perhaps you want to place some elegant menu boards in a high-traffic local area. You could look at setting up a digital display but will likely need a higher budget and the right infrastructure. You’ll need an electricity supply, for instance, and will need to look at weatherproofing.

Professional printed signage is also a great way to make your presence known at trade shows, exhibitions, and networking events. Light and portable exhibition displays can make promoting your company out and about a doddle.

At Treacle Factory, we offer a vast array of exhibition display options – from roll-up banners and double-sided tension banners to fabric backdrops. Our printing services have helped dozens of Luton businesses find success at exhibitions and events!

Ultimately, the type of signage you go for will depend on your unique business needs. You might find that digital signage is most appropriate for your location and set-up or you might feel that traditional printed signs attract customers more effectively.

Whichever you opt for, it’s essential to ensure it evokes your brand values and makes a lasting impression on anyone who sees it. The best way to get the most out of your signage is to speak to a professional designer.

As an established sign company in Luton, we have plenty of experience in crafting effective signage for a range of clients. From engaging digital displays to sophisticated print options, we can help you design signage that showcases your brand’s identity and attracts the right kind of customers.

To learn more, please feel free to get in touch with our friendly team today.