In today’s crowded marketplace, businesses face fierce competition for attention and customers. If you’re planning your next exhibition, it’s essential that your signs and displays grab the attention of passers-by. But how? Here are some valuable tips from one of the top exhibition displays and graphic design companies in Luton.

1. Attract attention

If you are a business owner, you will understand that sometimes it can be challenging to stand out from the crowd, especially at trade shows, exhibitions, and other events where dozens or even hundreds of businesses are vying for attention.
Enlisting the help of creative graphic designers can give your exhibition and event displays the professional edge they need. They’ll make sure your signs and displays draw the eye, make a strong impression, and entice visitors to come and say hello.

2. Utilise quality graphic design

High-quality, thoughtful graphic design can be a sales magnet for your exhibition design, drawing in potential customers with irresistible visual allure. Bold, eye-catching colours and crisp, clean lines command attention and signal that your brand means business. 
In addition, thoughtful typography and tasteful use of negative space convey a sense of sophistication and professionalism, while playful illustrations and custom graphics inject personality and charm.
With the right mix of elements, your exhibition display can tell a story, create a mood, and spark curiosity. Don’t settle for ordinary — if you’re based in Luton, invest in top-notch graphic design to create a showcase that truly wows.

3. Choose signage suitable for the occasion

Exhibition displays can be designed in a variety of sizes and formats to suit different venues and events. From simple banner stands to elaborate custom-built structures, there is a display option for every budget and marketing goal. But it’s important to utilise the appropriate signage for your business. 
If you’re selling clothing, fabric lightboxes are a great choice to showcase your goods. Our custom-made light boxes will add a touch of vibrant colour to your exhibition display, as well as being lightweight, mobile and easily accessible for your customers to browse. 
Or, if you’re looking to make a statement, but are compromised on space, then our simple (yet highly effective) pop-up banners are a great tool to let customers know where you are, and what you’re selling.

4. Make it interactive

Beyond their visual impact, exhibition and event displays can also provide practical benefits for your business. An interactive display is more engaging than a static display and allows customers to engage with your business in real-time. 
For example, this could be in the form of a QR code on your exhibition display’s digital signage, this allows customers to sign up for a subscription to your service in Luton. Or, this could even just be a mailing list, both of which help to consistently reinforce your brand’s identity.
Additionally, an exhibition display can be made interactive by being a great photo opportunity! Our fabric backdrops are the perfect, eye-catching background for customers to capture a unique memory of their experience at the exhibition. They also might even share their photo on social media, which is another great bonus for your business.

5. Create a memorable experience 

By incorporating interactive elements such as games, demos, or product samples, you can engage potential customers in a fun and memorable way that sets your business apart from the rest. 
Additionally, by providing informational materials such as brochures, product catalogues, and wearable branding such as printed t-shirts, you can give attendees a tangible reminder of your Luton business that they can take with them and refer back to later.

Exhibition and event displays from Treacle Factory

Looking for exhibition displays, digital signage, or graphic design  in Luton? If you’ve got an upcoming fayre, stand, or stall where you’ll be showcasing your goods, we can help you spread the word louder with our selection of exhibition and event displays. As an SEO agency, we can also support your Luton business’s digital marketing efforts, too.
Whether you’re looking for high-quality, eye-catching roll-up banners, pop-up stands, fabric backdrops, tension banners, or even fabric lightboxes, we’ve got you covered with our range of exhibition displays here at Treacle Factory, Luton. 
To start attracting more customers to your business today, get in touch with us so we can start discussing your ideas, and bringing them to life.

Table of Contents


Ian Abrahams


Share This Story