Search engine optimisation (SEO) can be an effective tool to help your small business grow — but to do so, it needs to be done right. As an experienced SEO agency in Luton, we’re here to help you get the most out of your search engine optimisation. Here’s all you need to know about SEO and how it can get your pages climbing the SERP rankings.

What is SEO?

Search engine optimisation is the name for implementing practices that mean search engines will see your website as high-quality. The result is that your website will appear higher in the search results for your chosen terms, meaning that more people will see it. Simple!

Well, not really. SEO is a complex process and very much a marathon, not a sprint. It involves incremental changes that generate results over time, and has to be done right to be effective. Enlisting the help of SEO agency experts (Like Treacle Factory in Luton!) can help you identify where to put your efforts to get the best results.

How can SEO help your small business?

SEO can help your website get attention in the long list of competitors that appear in search results. It will help potential customers to see your website as credible and trustworthy, and represents a long-term investment in the success of your business.

The obvious way in which search engine optimisation helps small businesses is by getting your website ranking higher in search results, making it more likely to appear on page one and, therefore, more likely to generate that all-important website traffic.

Good SEO helps your business rank better in local searches, such as “B&Bs near me”, which are becoming more common and have a very attractive conversion rate. Put simply, local SEO puts you in front of searchers in your area who are ready to buy.

SEO also has a somewhat circular effect. How? Because search engines see URLs which are frequently visited as more trustworthy and ranks them higher. So more website visitors = better SEO = higher rankings = even more visitors!

Finally, it’s easy to analyse the results of your SEO and quickly change what isn’t working. By tracking changes in rankings and conversions you can see what’s working and what’s not. Moreover, by using analytics tools you can identify which pages get the most engagement and see what actions visitors are taking. This can help you can pinpoint where people are dropping off and make changes immediately.

Is SEO everything?

SEO is incredibly important for growing your business, but it’s only the beginning of the story. User experience improves SEO, and vice versa. A positive user experience on your website will mean that important factors like dwell time, clickthrough rates, and page relevancy, are improved. And typically, the factors that improve your website in search engines’ view also make it appealing to visitors.

Basically, you need a great website that keeps visitors clicking to get the best results from your SEO efforts – and luckily for you, we can help.

We can design, maintain and manage an effective website for your small business. Contact our Web and Digital team to find out more.

How Treacle Factory can improve your SEO

As an SEO agency in Luton, we believe in providing honest and ethical ways to boost your site up the search engines and drive quality traffic, enquiries and sales. Get in touch today to arrange your free site audit, and we’ll offer you a fixed-cost plan to deliver the SEO results you want.