Web design is just one service that we offer here at Treacle Factory in Luton. Our talented web designers have built up some valuable knowledge over the years and they’d love to share some tips and tricks with you.
Whether you’re looking to improve your own web design skills or get some inspiration to share with your web designer, here are our top tips to create an eye-catching website design…
1. Keep things simple
When in doubt, head for simplicity in your website design. This applies to everything from your layout and navigation to your copywriting and other content.
If your website users can’t gain an understanding of your services from your website, they’ll leave. If they can’t navigate between pages easily, they’ll leave. And if they can’t cut through the jargon — you guessed it, they’ll leave.
It can be tempting to create a website that does everything, but try to strip it back to its core function — giving your business an online presence. You want your website to be easy and pleasurable to use. Keeping things simple will help you achieve this.
Try to avoid:
- Difficult to read fonts
- Wordy sentences
- Acronym overload
- Counterintuitive navigation
- Forgetting those calls to action (CTAs)!
Building on this point, it’s also vital to:
2. Stay true to your brand!
Your website should act as an extension of your brand. It can be tempting to surprise people, but try to meet your customers’ expectations with this one. Lots of your visitors will be coming to your site with an idea of your business in mind. Staying true to your existing branding will make your site instantly identifiable as the correct business and help your customers trust you.
Will they be expecting to see your signature font and colour scheme? What TOV and wording have you used in your other marketing materials? If you have a logo that you can add to your site, use it so your customers can recognise you.
Your website should be eye-catching, but not in the sense of using jazzy colours and flashy graphics. Carefully thought-out web design can make your website eye-catching by presenting your brand in the best possible light.
3. Hire an experienced web designer
If you want your website to be the best reflection of your brand or business, consider leaving your website design to the professionals. A well-built website leads to more conversions, builds trust, and reduces your bounce rate. Needless to say — it’s crucial to the success of your online business!
A web designer will know exactly what your website needs to stand out to your target market. They’ll ensure they know everything about your brand before getting started and keep you in the loop through the web design process.
If you need help with just one part of your website, a web designer can assist with this too.
Top website design services in Luton
Digital marketing can get confusing!
Are you exploring your web design options in Luton? We can help. Learn more about Treacle Factory and our experience.
We’ve worked with hundreds of businesses to improve their web design and online branding. We’ll take some of the marketing burden off your shoulders and deliver stunning web design work, on time and within budget.
Whether you need assistance with your website design, hosting, site maintenance, or developing your web presence, our web designers in Luton will know actually what to do to boost your business.
Keen to chat? Get in touch today. We’d love to discuss your needs with you.