Capital & Regional recently gave us the eggciting (OK, no more egg puns) opportunity to work on the Easter Campaign for their Mall branded shopping centres. Each centre operates a ‘Kids Club’ to enhancing the shopping experience for families visiting the popular shopping malls. As part of the promotion, Treacle Factory was asked to suggest some gift ideas that would tie-in with Easter, appeal to kids and fit within the budget.
The marketing team decided to go with a mini egg box filled with quail-sized, hollow chocolate eggs, neatly wrapped in a full colour branded outer sleeve. This is a relatively new item that has proven extremely popular and turned out to be the perfect solution. The custom printed card wrap-around provides a large branding opportunity and was matched to the overall Easter creative campaign.
Due to the popularity, C&R needed a second order to keep up with demand and contributed to a very successful Easter campaign. Perhaps it helps that tiny little eggs boxed do look quite cute, or maybe its just that everyone loves a chocolate egg at Easter!
