Your online presence can be one of your greatest assets. So when you’re on the lookout for a great web designer in Luton, you need to find someone compatible with your business. Look for these eight qualities in a web design agency, and your designer should be an effective fit for your goals.

A Good Track Record

Start by eliminating the web design agencies you don’t want to work with. The easiest way is to check their experience in your industry and their previous client list. You’ll then have a clear idea of their reliability and whether they can deliver the online presence you’re looking for.

The Right Price

Before you start negotiating a price, set a budget and stick to it. The right web designer will be transparent about their charges and be willing to prove they’re worth what you can pay. Will there be any hidden charges? Or will they charge for extra features? This information can help determine whether the cost will justify the results.

A Detailed Portfolio

You should never make a decision about hiring a web designer in Luton without seeing their portfolio. It allows you to assess their work and ask a few relevant questions about the design choices they’ve made. An impressive portfolio that focuses on great design, accuracy and layout means the designer should be a good fit for your needs.

A Clear Strategy and Methodology

If your web designer has a hard time telling you their strategy for creating a successful website, then chances are you should steer clear. First, you need to know that your website will be executed properly, using proven techniques and methodologies to achieve your business goals. Then understanding the design process and how your designer operates will help make your working relationship transparent and easier to manage.

Additional Services

You could find a web designer based in Luton and then go hunting for an SEO agency, but that can be time-consuming. That’s why you need web design that goes the extra mile, using a solid holistic approach to create the web presence your business deserves. For example, at the Treacle Factory, our services include so much more than website design. For instance, we can handle your social media and eCommerce needs. Or try our SEO packages that include content, analytics, optimisation and more.

Success Measurement

Your website is a fantastic marketing tool. But how will you know whether your online presence has the impact you require? First, you’ll need to know upfront how your web designer will measure the success of your website. For example, can they demonstrate increased value in other clients’ businesses? We know successful SEO is a marathon, not a sprint, so we offer you a free SEO audit to establish a baseline for measuring success.

Ongoing Support and Maintenance

Once your website is up and running, you need to know it’ll keep functioning smoothly. But, do you have the time and know-how to do the job yourself? For most businesses, maintenance is a critical part of web design. That’s why we offer design, hosting, maintenance and management services, so you get the best RoI.

Quality Design

Finally, never underestimate the power of high-quality design. Check out how capable your designer is by taking a look at their own website. That way, you can choose a web designer who can express your business online in the way you want.

Your website is one of your most significant assets. But don’t trust it to just anyone. At the Treacle Factory, we specialise in creative and effective ways to establish your online presence with web design, eCommerce and SEO. To find out more about our range of web design services, get in touch today.

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