For many businesses, having a social media presence is one of those things you feel you have to do. So maybe it doesn’t get the resource or thinking time it needs. It ends up being ineffective and your audience gets turned off.
You’re too pushy, too friendly, too salesy or, heaven forbid, too boring.
We want to help local businesses build a social media identity that fits their brand and tone of voice. But crucially, one that engages its audience. Otherwise, what’s the actual point?